My name is Chris Guillot (GEE-oh with a hard "G") and my life's work is to elevate the human experience between merchants and customers.
Over the course of 20+ years I've built a blueprint that supports my work from end-to-end. Each job, brand, customer, client, and event has fortified the merchant in me.
In Fourth Place is another dimension of this blueprint. As Creative Director this is where I explore the humanity of the retail experience first-hand through iterative design.
In 2012 I founded Merchant Method, a boutique consulting agency for modern retailers and manufacturers. I'm also the Designer of The Merchant Map and Designer of Merchant Math.
Retail. Is. My. Jam. And I'm thrilled you're here!